AFS International, in collaboration with Mediamax Network Limited and Radio Africa Group today announced the launch of the official FIFA-branded public viewing events of the FIFA World Cup 2022™ on behalf of FIFA. The public viewings will start November 20 through December 18, 2022.
The FIFA World Cup 2022 public viewing events will include the public screenings of twenty eight (28) matches of the FIFA World Cup 2022™ in seven (7) Fan Parks across Kenya. The screening will take place in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, Meru, Machakos, amongst other cities and towns.
The FIFA World Cup 2022 Fan Parks will have huge screens, and world-class sound systems, enabling viewers in the respective venues to see and enjoy the games. It is expected that some of Kenya’s biggest celebrity radio, television and social media stars, leading political figures and business leaders will join in watching the games.
Entry will be free but ticketed.
“This is the first time FIFA has granted these rights in Kenya. We are excited to partner with Kenya’s leading media networks – Radio Africa and Mediamax Network to deliver a once-in-a-lifetime experience for Kenya,” Andrea Silva, Chairman of AFS International based in Switzerland said.
Ken Ngaruiya, CEO of Mediamax Network Limited said; “We invite the major brands in Kenya, the counties, parastatals and businesses to join hands with us. The Fan Parks will allow companies to engage consumers and activate their brands directly over the whole of the FIFA World Cup 2022 screening period”.
Radio Africa Group CEO, Patrick Quarcoo added; “The matches transcend the games themselves. The FIFA 2022 World Cup screenings are an amazing opportunity for connection, engagement, friendship, and the bringing together of Kenyans of every political persuasion, ethnicity, religion, or gender. We expect hundreds of Kenyans to turn out and watch the action in the amazing Fan Parks across the country”.
The two Kenyan media houses command the controlling share of radio listeners and have millions of TV viewers and social media followers. Over $5 million has been committed by the media majors in advertising and promotion of The FIFA World Cup 2022™ Fan Parks.
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